social media regulation in india - Guidelines issued for social media influencers

 Social media regulation in india -  Guidelines issued for social media influencers

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Today I am going to tell you the tech news related to India in this news article.

10 to 50 lakh fine will be imposed for showing misleading advertisement 

On Friday, the federal government issued guidelines for social media influencers and celebrities. Under this guideline, they will be able to recommend those products which they have used or are doing themselves. In other words, whether they are actors or celebrities, they cannot mislead customers by exaggerating. 

According to the Department of Consumer Affairs, if this government order is not followed, then the penalty has to be paid under the Consumer Protection Act 2019. The Central Consumer Protection Authority (CCPA) can inform manufacturers, media and advocates amounting to Rs 10 lakh. If you do not always follow the rules, you will have to pay up to 50 lakhs. Also, the advertiser can be removed from any name from 6 months to 2 years. 

First know what is in the instructions

Media influencers and famous actors will endorse products that they use themselves.

It should be noted that free products have been accepted for promotion. Things like gifts or travel etc. Available from the company.

You have a stake in a company or product.

It will also be important to inform if there is a family relationship with the company or product.

Advertising product information must be provided

Commerce Secretary Rohit Kumar Singh said it is not possible to misrepresent products or deliberately hide information. According to the secretary, social media influencers and celebrities will endorse only those products which they use personally.

All celebrities, media personalities and activists must clearly disclose on their social media accounts whether they are taking money for promotion or have any financial or material interest. In commercial videos or live broadcasts, they'll want to write it well throughout the video. The guidelines to protect consumers from unfair business practices under the Consumer Protection Act 2019 came into force across the country from Friday. 

Today's guidelines are for social media stunners who have a physical relationship with the brand they promote on various social media platforms. Consumers have an obligation to behave responsibly when it comes to disclosure.